At Usable we want to make projects better. We want to have fun doing it. And, of course, we want to be successful at it in both terms of finance and everything else. But there’s more to Usable than that. The core of the culture that we’re building in our business is the idea of doing things right.
When you’re a start-up there’s a huge internal pressure to do things the cheapest way possible. No one outside of your company is telling you to save money wherever you can, but there’s an assumption that it’s the norm for every start-up. Everything is about the bottom line. If you can persuade someone to work for free, for the promise of future reward, if you can use a piece of software without paying for it, if you can getaway with doing something that might not be entirely ethical but furthers your business, then people assume that you’re going to do it because you’re a start-up.
At Usable, and we have to say at almost all the other start-ups that we come in to contact with, that is not the case. It’s an attitude that people outside of the start-up scene have about those who are in it. Consequently we felt that we should set out the defining principles of our business clearly from the very beginning.
- We pay for the services that we use. We don’t offer exposure or future work in return for things we need now.
- We contribute back to the open source projects our products are built upon wherever we can.
- We are transparent about problems, errors, and mistakes that we make.
Following these principles is a risk, but we believe it’s one worth taking. We’re in this for the long term. We want to build relationships with the people who buy our software, and we believe that the right approach from the outset is the only way to do that.